2026 market reference · Edition 01

What does AI software actually cost?

A transparent pricing snapshot of 131 reviewed AI products—built from our structured catalog, with unknowns labeled instead of guessed.

131

tools tracked

85%

free entry access

$19

verified median entry

6/131

numeric prices verified

Market shape

Free to try is the norm. Transparent pricing is not.

111 of 131 products in the catalog offer a free or freemium entry posture. Only 6 currently carry a verified numeric starting price in our structured dataset—a coverage gap this index makes visible and our editorial team can improve over time.

Freemium

111

Useful entry point, with usage or feature limits.

Paid

9

Payment is required for a meaningful workflow.

Enterprise

11

Sales-led or custom contract pricing.

Free

0

Cataloged as usable without a paid plan.

Catalog explorer

Compare pricing posture

131 tools match these filters.

ToolCategoryPlan postureVerified entryValue score
ChatGPT

Updated 2026-07-04

Chatbots & AssistantsfreemiumNot verified4.5 / 5
Claude

Updated 2026-07-04

Chatbots & AssistantsfreemiumNot verified4.4 / 5
Perplexity AI

Updated 2026-07-04

Chatbots & AssistantsfreemiumNot verified4.3 / 5
Google Gemini

Updated 2026-07-04

Chatbots & AssistantsfreemiumNot verified4.6 / 5
Midjourney

Updated 2026-07-04

Image GenerationpaidNot verified4.2 / 5
GitHub Copilot

Updated 2026-07-04

Code & DevelopmentfreemiumNot verified4.3 / 5
Cursor

Updated 2026-07-04

Code & DevelopmentfreemiumNot verified4.4 / 5
Jasper

Updated 2026-07-04

AI Writing & ContentpaidNot verified3.7 / 5
Metricool

Updated 2026-07-04

Marketing & SEOfreemium$20/mo4.6 / 5
ElevenLabs

Updated 2026-07-04

Audio & Voicefreemium$6/mo4.3 / 5
Minvo

Updated 2026-07-09

Video Creationfreemium$6.99/mo4.6 / 5
Sendspark

Updated 2026-07-09

Sales & Outreachpaid$49/mo4.2 / 5
Vadoo AI

Updated 2026-07-09

Video Creationfreemium$19/mo4.5 / 5
Taja AI

Updated 2026-07-09

Video Creationfreemium$15.99/mo4.5 / 5
DALL-E

Updated 2026-07-04

Image GenerationfreemiumNot verified4.1 / 5
Adobe Firefly

Updated 2026-07-04

Image GenerationfreemiumNot verified4.1 / 5
Stable Diffusion

Updated 2026-07-04

Image GenerationfreemiumNot verified4.2 / 5
Canva AI

Updated 2026-07-04

Design & CreativefreemiumNot verified4.2 / 5
Runway

Updated 2026-07-04

Video CreationfreemiumNot verified4.3 / 5
Descript

Updated 2026-07-04

Video CreationfreemiumNot verified4.4 / 5
Synthesia

Updated 2026-07-04

Video CreationfreemiumNot verified4.4 / 5
CapCut

Updated 2026-07-04

Video CreationfreemiumNot verified4.5 / 5
OpenAI Voice

Updated 2026-07-04

Audio & VoicefreemiumNot verified4.5 / 5
Otter.ai

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.1 / 5
Fireflies.ai

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.1 / 5
Notion AI

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.2 / 5
ClickUp AI

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.2 / 5
Zapier AI

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.3 / 5
Make

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.4 / 5
HubSpot AI

Updated 2026-07-04

Sales & OutreachfreemiumNot verified4.4 / 5
Salesforce Einstein

Updated 2026-07-04

Sales & OutreachenterpriseNot verified4.5 / 5
Clay

Updated 2026-07-04

Sales & OutreachfreemiumNot verified4.5 / 5
Lavender

Updated 2026-07-04

Sales & OutreachfreemiumNot verified4.1 / 5
Copy.ai

Updated 2026-07-04

AI Writing & ContentfreemiumNot verified4.1 / 5
Writesonic

Updated 2026-07-04

AI Writing & ContentfreemiumNot verified4.2 / 5
Surfer SEO

Updated 2026-07-04

Marketing & SEOfreemiumNot verified4.2 / 5
Semrush AI

Updated 2026-07-04

Marketing & SEOfreemiumNot verified4.3 / 5
Frase

Updated 2026-07-04

Marketing & SEOfreemiumNot verified4.4 / 5
Grammarly

Updated 2026-07-04

AI Writing & ContentfreemiumNot verified4.4 / 5
NotebookLM

Updated 2026-07-04

ResearchfreemiumNot verified4.5 / 5
Elicit

Updated 2026-07-04

ResearchfreemiumNot verified4.5 / 5
Consensus

Updated 2026-07-04

ResearchfreemiumNot verified4.1 / 5
Scite

Updated 2026-07-04

ResearchfreemiumNot verified4.1 / 5
Reclaim AI

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.2 / 5
Motion

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.2 / 5
Sunsama

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.3 / 5
Beautiful.ai

Updated 2026-07-04

PresentationsfreemiumNot verified4.4 / 5
Gamma

Updated 2026-07-04

PresentationsfreemiumNot verified4.4 / 5
Tome

Updated 2026-07-04

PresentationsfreemiumNot verified4.5 / 5
Slidesgo AI

Updated 2026-07-04

PresentationsfreemiumNot verified4.5 / 5
Windsurf

Updated 2026-07-04

Code & DevelopmentfreemiumNot verified4.1 / 5
Codeium

Updated 2026-07-04

Code & DevelopmentfreemiumNot verified4.1 / 5
Tabnine

Updated 2026-07-04

Code & DevelopmentfreemiumNot verified4.2 / 5
Replit Agent

Updated 2026-07-04

Code & DevelopmentfreemiumNot verified4.2 / 5
v0

Updated 2026-07-04

Code & DevelopmentfreemiumNot verified4.3 / 5
Lovable

Updated 2026-07-04

Code & DevelopmentfreemiumNot verified4.4 / 5
Bolt.new

Updated 2026-07-04

Code & DevelopmentfreemiumNot verified4.4 / 5
Linear AI

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.5 / 5
Intercom Fin

Updated 2026-07-04

Customer SupportfreemiumNot verified4.5 / 5
Zendesk AI

Updated 2026-07-04

Customer SupportenterpriseNot verified4.1 / 5
Gorgias AI

Updated 2026-07-04

Customer SupportfreemiumNot verified4.1 / 5
Ada

Updated 2026-07-04

Customer SupportenterpriseNot verified4.2 / 5
Tidio

Updated 2026-07-04

Customer SupportfreemiumNot verified4.2 / 5
Glean

Updated 2026-07-04

Enterprise SearchenterpriseNot verified4.3 / 5
Guru

Updated 2026-07-04

Enterprise SearchfreemiumNot verified4.4 / 5
Mem

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.4 / 5
Superhuman AI

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.5 / 5
tl;dv

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.5 / 5
Fathom

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.1 / 5
Grain

Updated 2026-07-04

Sales & OutreachfreemiumNot verified4.1 / 5
Loom AI

Updated 2026-07-04

Video CreationfreemiumNot verified4.2 / 5
Vidyard

Updated 2026-07-04

Video CreationfreemiumNot verified4.2 / 5
Bonjoro

Updated 2026-07-04

Video CreationfreemiumNot verified4.3 / 5
HeyGen

Updated 2026-07-04

Video CreationfreemiumNot verified4.4 / 5
Pictory

Updated 2026-07-04

Video CreationfreemiumNot verified4.4 / 5
OpusClip

Updated 2026-07-04

Video CreationfreemiumNot verified4.5 / 5
VidIQ

Updated 2026-07-04

Video CreationfreemiumNot verified4.5 / 5
TubeBuddy

Updated 2026-07-04

Video CreationfreemiumNot verified4.1 / 5
Riverside

Updated 2026-07-04

Video CreationfreemiumNot verified4.1 / 5
Castmagic

Updated 2026-07-04

Audio & VoicefreemiumNot verified4.2 / 5
VEED

Updated 2026-07-04

Video CreationfreemiumNot verified4.2 / 5
Kapwing

Updated 2026-07-04

Video CreationfreemiumNot verified4.3 / 5
Murf

Updated 2026-07-04

Audio & VoicefreemiumNot verified4.4 / 5
Speechify

Updated 2026-07-04

Audio & VoicefreemiumNot verified4.4 / 5
PlayHT

Updated 2026-07-04

Audio & VoicefreemiumNot verified4.5 / 5
HeyGen Voices

Updated 2026-07-04

Audio & VoicefreemiumNot verified4.5 / 5
Google AI Studio Voices

Updated 2026-07-04

Audio & VoicefreemiumNot verified4.1 / 5
Amazon Polly

Updated 2026-07-04

Audio & VoiceenterpriseNot verified4.1 / 5
Suno

Updated 2026-07-04

Audio & VoicefreemiumNot verified4.2 / 5
Udio

Updated 2026-07-04

Audio & VoicefreemiumNot verified4.2 / 5
Photoshop AI

Updated 2026-07-04

Design & CreativefreemiumNot verified4.3 / 5
Figma AI

Updated 2026-07-04

Design & CreativefreemiumNot verified4.4 / 5
Uizard

Updated 2026-07-04

Design & CreativefreemiumNot verified4.4 / 5
Relume

Updated 2026-07-04

Design & CreativefreemiumNot verified4.5 / 5
Framer AI

Updated 2026-07-04

Design & CreativefreemiumNot verified4.5 / 5
Webflow AI

Updated 2026-07-04

Design & CreativefreemiumNot verified4.1 / 5
Typefully AI

Updated 2026-07-04

Marketing & SEOfreemiumNot verified4.1 / 5
Buffer AI

Updated 2026-07-04

Marketing & SEOfreemiumNot verified4.2 / 5
Hootsuite AI

Updated 2026-07-04

Marketing & SEOfreemiumNot verified4.2 / 5
Sprout Social

Updated 2026-07-04

Marketing & SEOpaidNot verified4.3 / 5
Later

Updated 2026-07-04

Marketing & SEOpaidNot verified4.4 / 5
SocialPilot

Updated 2026-07-04

Marketing & SEOpaidNot verified4.4 / 5
Loomly

Updated 2026-07-04

Marketing & SEOpaidNot verified4.5 / 5
Publer

Updated 2026-07-04

Marketing & SEOpaidNot verified4.5 / 5
Agorapulse

Updated 2026-07-04

Marketing & SEOpaidNot verified4.1 / 5
beehiiv AI

Updated 2026-07-04

Newsletter & EmailfreemiumNot verified4.1 / 5
ConvertKit AI

Updated 2026-07-04

Newsletter & EmailfreemiumNot verified4.2 / 5
Mailchimp AI

Updated 2026-07-04

Newsletter & EmailfreemiumNot verified4.2 / 5
Klaviyo AI

Updated 2026-07-04

Marketing & SEOfreemiumNot verified4.3 / 5
Pipedrive AI

Updated 2026-07-04

Sales & OutreachfreemiumNot verified4.4 / 5
Apollo AI

Updated 2026-07-04

Sales & OutreachfreemiumNot verified4.4 / 5
Outreach AI

Updated 2026-07-04

Sales & OutreachenterpriseNot verified4.5 / 5
Gong

Updated 2026-07-04

Sales & OutreachenterpriseNot verified4.5 / 5
Gong AI

Updated 2026-07-04

Sales & OutreachenterpriseNot verified4.1 / 5
Tableau Pulse

Updated 2026-07-04

Data & AnalyticsenterpriseNot verified4.1 / 5
Power BI Copilot

Updated 2026-07-04

Data & AnalyticsenterpriseNot verified4.2 / 5
Hex

Updated 2026-07-04

Data & AnalyticsfreemiumNot verified4.2 / 5
Julius AI

Updated 2026-07-04

Data & AnalyticsfreemiumNot verified4.3 / 5
Rows AI

Updated 2026-07-04

Data & AnalyticsfreemiumNot verified4.4 / 5
Airtable AI

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.4 / 5
Monday AI

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.5 / 5
Asana AI

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.5 / 5
Trello AI

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.1 / 5
Sana Labs

Updated 2026-07-04

Learning & TrainingenterpriseNot verified4.1 / 5
Duolingo Max

Updated 2026-07-04

Learning & TrainingfreemiumNot verified4.2 / 5
Quizlet AI

Updated 2026-07-04

Learning & TrainingfreemiumNot verified4.2 / 5
MagicSchool AI

Updated 2026-07-04

EducationfreemiumNot verified4.3 / 5
SchoolAI

Updated 2026-07-04

EducationfreemiumNot verified4.4 / 5
OtterPilot

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.4 / 5
MeetGeek

Updated 2026-07-04

Productivity & WorkflowfreemiumNot verified4.5 / 5
Krisp

Updated 2026-07-04

Audio & VoicefreemiumNot verified4.5 / 5

Methodology & reuse

Use the numbers. Keep the caveat.

You may cite this index with attribution and a link to this page. “Verified entry price” means a numeric public starting price recorded during editorial review; it does not include taxes, annual-billing discounts, usage overages, or negotiated enterprise contracts. Pricing posture covers the broader catalog and is not a claim that every feature is available for free.

Dataset edition: July 2026 · Currency: USD · Sample: 131 products

What is the AI Tool Pricing Index?+

The index is a transparent view of pricing posture across the DiscoverAI review catalog. It separates free, freemium, paid, and enterprise tools and only shows a numeric entry price when our structured record has been verified.

How often is AI tool pricing updated?+

Pricing is reviewed during editorial updates to individual tool pages. Because vendors change plans frequently, readers should confirm final pricing on the vendor site before purchasing.

Does a free plan mean the tool is completely free?+

Not necessarily. Freemium tools usually limit usage, features, exports, or commercial rights. The index distinguishes fully free pricing posture from freemium products.