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Original research · 2026-07

The state of AI software pricing in 2026

A transparent baseline for what AI products charge, how often they offer free access, and how much of the market publishes a verifiable entry price.

77%

offer free or freemium access

198/433

have a structured numeric entry price

21

use enterprise-only pricing posture

Pricing-model mixHow cataloged tools let buyers enter
free
12 tools
freemium
321 tools
paid
79 tools
enterprise
21 tools
Price transparency

46%

of cataloged tools have a structured numeric entry price in this edition.

What the sample says

Availability is common. Comparability is scarce.

Most cataloged tools let buyers enter through a free or freemium plan, but only 198 currently have a numeric public starting price verified in our structured data. That gap matters: buyers can compare features quickly, yet often cannot model total stack cost without visiting several vendor pages.

This first edition is a baseline, not a time series. Future editions will record confirmed price movements against this snapshot; no historical change is claimed until two verified observations exist.

CategoryToolsFree accessPrice verified
Productivity & Workflow816636
Code & Development675742
Video Creation423616
Other403031
Design & Creative25226
Marketing & SEO25117
Research242015
Sales & Outreach20119

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Evidence record

Methodology, limitations, and version history

Collection method

Sample: 433 tools in the DiscoverAI catalog. Currency: USD. “Free access” includes free and freemium pricing postures. A verified entry price is a numeric monthly starting price stored during editorial review.

Coverage limits

The dataset excludes tax, overages, annual-billing discounts, negotiated contracts, and plan details not represented by the numeric field. Missing values remain missing rather than inferred.

Reuse and corrections

You may cite these findings with attribution and a link to this report. Evidence-backed corrections can be submitted through the corrections process.

EditionStatusMaterial note
2026-07BaselineFirst structured catalog snapshot; no historical price-change claim.