Check AI SEO Briefs Against Pages You Already Have

Start with the reader decision

Before accepting an AI SEO brief, identify the reader problem and check whether an existing URL already answers it. A new keyword spelling is not necessarily a new article. This workflow helps an editor choose between improving a page, creating a distinct resource and rejecting unnecessary work.

These are proposed editorial checks, not a ranking experiment or a claim that a particular tool’s drafts fail them. Download the SEO brief review CSV and keep it locally; no signup is required.

1. Write the intent without the keyword

Describe the question in plain language: “A shop owner needs to know which chatbot can answer from the current return policy.” List the decision, constraints and evidence the answer needs. Then write what the visitor should be able to do after reading.

If the brief only produces a title and a word count, send it back for that missing decision. A publishable structure should make a task easier, not merely include the vocabulary of a category.

2. Compare the current page inventory

Search your own library for the task, product and close alternatives. Open likely matches and compare their actual sections. An existing page with a missing pricing caveat may need a targeted update rather than a second review URL.

Use this decision table before drafting:

Record the existing URL in the worksheet. This gives the next editor evidence that the inventory check happened.

3. Attach evidence to purchase-relevant claims

Open official pages for price, access limits, integrations and data handling. Record the retrieval date and what each source actually supports. A vendor testimonial is not your hands-on result. Keep a proposed acceptance test labelled as a proposal.

Ask the drafting assistant to flag unknowns rather than fill them. Review numerical examples yourself: a yearly monthly-equivalent price differs from a cancel-any-month plan, and one-time credits differ from a recurring free allowance.

4. Reject guaranteed AI-search recipes

Google’s guidance says existing SEO practices remain relevant for AI Overviews and AI Mode, with no special AI file or schema requirement. Eligibility does not guarantee indexing or appearance. Its guidance applies to Google’s features, not every other assistant.

Our editorial rule is to keep a proposed change tied to a reader benefit or verified technical issue. Do not approve extra markup solely because an assistant promises citations. Structured data should agree with visible content.

5. Approve a specific change and review point

Keep the final draft, sources, chosen URL and named reviewer together. Check internal links and factual differences against the current version. If you publish an update, record what changed and when; review later traffic and useful actions without assuming the edit caused every movement.

A useful acceptance gate is simple: another editor can explain why this page exists, which claims were verified and how it differs from the closest page.

Apply it to your tool shortlist

TriRank, MrKeyword and MarketHQ document different draft or brief workflows. This checklist provides an independent review step for any of them. Use the buyer matrix to compare accepted work and review effort.