Outcome guide

Create Marketing Videos with AI

A workflow for concepting, scripting, voicing, editing, and distributing marketing videos more consistently.

By DiscoverAI editorial teamEditorially independent

Workflow framing

This page is meant to help you build an operating system, not collect random tools. Run the steps in sequence, assign a human owner to each handoff, and only automate the parts that already work manually.

Target outcome

Build more marketing video assets without multiplying production overhead.

1

Workflow step

Frame the campaign angle

Research the pain point, proof, and examples worth using.

Output: Campaign brief

Use this tool

Perplexity AI

AI-powered search engine with real-time citations and research capabilities

Read review →

2

Workflow step

Write the script

Draft the messaging for demo, ad, or explainer format.

Output: Marketing script

Use this tool

Claude

Anthropic's thoughtful, safety-focused AI with exceptional long-form reasoning

Read review →

3

Workflow step

Generate the narration

Create customer-facing voiceover versions and choose the strongest take.

Output: Voiceover draft

Use this tool

ElevenLabs

A leading AI voice platform for text to speech, voice cloning, speech to text, dubbing, and conversational agents

Read review →

4

Workflow step

Build supporting visuals

Create slides, overlays, or simple ad visuals.

Output: Visual assets

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Canva AI

A practical AI tool for design workflows

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5

Workflow step

Edit the final cut

Combine the narration and visuals into a publishable asset.

Output: Final video

Use this tool

Descript

A practical AI tool for video workflows

Read review →

Implementation notes

Start narrow

Run the workflow manually once before automating it.

Assign ownership

Every tool should have a human owner and a clear review point.

Measure output

Track whether the system saves time, improves quality, or creates revenue.

Frequently asked questions

What is the goal of Create Marketing Videos with AI?

Build more marketing video assets without multiplying production overhead.

How long does create marketing videos with ai take to implement?

Most teams should expect to run this workflow manually first, then document handoffs, and only automate the stable parts after the baseline process is working.

What tools are involved in create marketing videos with ai?

This workflow uses tools such as perplexity, claude, and elevenlabs as part of a larger operating system rather than a one-click shortcut.

Related review

Perplexity AI

AI-powered search engine with real-time citations and research capabilities

Related review

Claude

Anthropic's thoughtful, safety-focused AI with exceptional long-form reasoning

Related review

ElevenLabs

A leading AI voice platform for text to speech, voice cloning, speech to text, dubbing, and conversational agents

Buying guide

Compare tools for this workflow

See alternatives before standardizing the system.

AI stack

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