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Voluum

Voluum

Cloud-based ad tracking, optimization, and automation for marketers.
Category: AI Business Tools - Marketing
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Voluum

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Voluum
Cloud-based ad tracking, optimization, and automation for marketers.
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Users Summarised Veiws

Voluum is a comprehensive cloud-based ad tracking and analytics platform primarily for performance marketers, affiliate marketers, and agencies managing complex campaigns. Key strengths include real-time reporting with 30+ metrics, AI-powered traffic optimization, a robust anti-fraud kit, cookieless tracking, and extensive integrations with over 70 platforms. While highly regarded for its powerful features, support, and scalability, potential users should note its premium pricing structure and a reported steep learning curve for those new to such tools. Voluum is best suited for professionals needing deep insights and control over significant advertising spend, despite some user concerns about cost and initial complexity.

What is Voluum?

Voluum is a cloud-based ad tracking and analytics platform designed to help digital marketers monitor, manage, and enhance their advertising campaigns. It integrates with numerous ad networks and traffic sources to consolidate data, allowing users to analyze performance in real time. The tool provides detailed metrics on visits, clicks, and conversions for both paid and organic traffic. By connecting various campaign elements, Voluum aims to identify the most profitable combinations of traffic sources, ads, landing pages, and offers, streamlining the process of campaign management.

Who is Voluum for?

Voluum is primarily built for performance marketers, including affiliate marketers, media buyers, and marketing agencies. Its comprehensive tracking and optimization features make it suitable for professionals managing complex ad campaigns across multiple platforms and traffic sources. While it offers plans for individual users and small businesses, its robust capabilities, pricing structure, and collaboration tools also cater to larger agencies and e-commerce businesses looking to gain deeper insights and control over their advertising spend and return on investment.

What makes Voluum unique?

Several features distinguish Voluum. Its real-time reporting provides instant access to over 30 metrics, crucial for making timely optimization decisions. The platform includes Traffic Distribution AI, which automatically directs traffic to the best-performing paths, saving manual effort. The Anti-Fraud Kit is a key differentiator, helping users detect and block bot traffic and invalid clicks. Voluum also supports cookieless tracking, adapting to evolving privacy standards, and offers extensive integrations with over 70 platforms, providing a centralized hub for diverse ad campaigns.

Key Features

  • Ad Campaign Tracking across multiple channels including Native, display, pop, email, search, push, social, and video.
  • Provides superfast and real-time reporting with over 30 metrics on visits, clicks, conversions, costs, and profits.
  • Integrates with 70+ Ad Platforms and traffic sources via Automizer for features like Cost Integration, Bid Changing, Whitelists/Blacklists, and Campaign pausing.
  • Allows tracking of third-party offers using postback technology or self-owned offers using a conversion pixel.
  • Offers Campaign Optimization features including Traffic Distribution AI, Rule-based Targeting, and Smart Rotation.
  • Includes built-in Automation tools with rules and custom alerts for automatic campaign management.
  • Features a comprehensive Anti-Fraud Kit with capabilities like bot filtering, ad spy protection, and Honeypot traps.
  • Provides Collaboration tools such as Additional Users, Workspaces, and Shared Reports (including White Label options).
  • Has a Mobile Application for managing data, reports, auto-rules, and notifications on the go.
  • Offers a reliable infrastructure with high server uptime.
  • Supports Dedicated Domains with SSL for enhanced tracking.
  • Provides extensive educational resources and professional support, including dedicated account management.
  • Enables A/B testing for landing pages and offer variations.
  • Tailored support for iGaming and Affiliate Marketing business types.

Use Case

  • Ad tracking
  • Campaign management
  • Collaboration
  • Affiliate marketing
  • Campaign optimization (including A/B testing and AI-driven optimization)
  • Campaign automation
  • Conversion tracking
  • Fraud detection and filtering
  • Team collaboration (workspaces, multi-user access, shared reports)
  • Creating and managing ad networks
  • Creating and managing affiliate networks

Pros & Cons

Pros

Cons

Ratings for Voluum

SourceRatingsNumber of Reviews
G24.7/5147
CapterraEase of use 4.3/5, Customer service 4.7/5125
Trustpilot2.8/584
FinancesOnline.com1/53
SaaSWorthy4.7/5108
Software Advice4.5/5125
GetApp4.5/5>1
TrustRadiusEase of use 4.3/5, Customer Service 4.7/5Several

Average user rating (from G2, Trustpilot, FinancesOnline.com, SaaSWorthy, and Software Advice): 4.3/5

Total Number of Reviews (from G2, Capterra, Trustpilot, FinancesOnline.com, SaaSWorthy, and Software Advice): 592

Positive Feedback:

  • Users consistently praise the excellent, fast, reliable, and friendly customer support.[1][2][3][4][6][7][10][13]
  • The platform is often described as user-friendly, intuitive, and easy to navigate and use.[1][5][6][8][11][13][15]
  • Voluum provides powerful and comprehensive features for tracking, reporting, and analysis, including real-time data and granular metrics.[1][5][9][11]
  • Users benefit from effective optimization tools such as A/B testing, split-testing, rule-based traffic distribution, AI-powered optimization, and Automizer features.[1][5][7][9][15]
  • The software offers seamless integrations with various traffic sources and affiliate networks, including pre-integrated templates and API access.[1][2][7][6][15]
  • Voluum is noted for its reliability, high-speed performance, and minimal click loss.[1][2][7][8]
  • The platform supports scalability and can handle large volumes of traffic effectively.[1][5][2]
  • Helpful collaboration features and workspaces are available for teams.[1][5][7][15]
  • Fraud detection features are included to help protect campaigns.[5][7][2]
  • Good documentation, guides, tutorials, and onboarding resources are available to assist users.[1][5][7]
  • Data accuracy is improved through the use of 1st party cookies.[14]
  • Voluum is considered among the best tracking solutions in the market by many users.[10][7][16]

Negative Feedback:

  • The platform is often cited as having a high price point and being expensive compared to alternatives.[1][2][5][7] The pricing structure and included features within plans can be confusing.[2][7]
  • There can be a steep learning curve, and the interface might initially seem technical or overwhelming for beginners.[1][5][7]
  • Data retention is limited on lower plans, requiring additional cost to access older historical data.[1][5][7]
  • Some users have reported issues with the refund policy, auto-renewal practices, and perceive the service as potentially scammy.[2]
  • Occasional glitches are reported, with some users finding the tool does not consistently work as expected or has unstable tracking.[2]
  • Customer support quality and response speed may vary depending on the user’s plan level.[7] Some found support unhelpful or perceived charges for basic assistance.[2] Support availability may be challenging due to time zone differences for some users.[2]
  • Integration challenges or lack of support for specific features (like Facebook conversion API) on certain plans have been noted.[2] This can require manual entry and potentially lead to inaccurate cost tracking if not fully integrated.[7]
  • Data reflection from traffic sources to the Voluum dashboard can sometimes take several hours.[2]
  • Some users feel that affiliate reporting could be more robust or offer more detailed analysis options, and a lack of data granularity in some areas was mentioned.[7][9]

Sources:

  1. https://www.mobidea.com/academy/voluum/
  2. https://www.trustpilot.com/review/voluum.com
  3. https://www.capterra.com/p/145771/Voluum/reviews/
  4. https://www.g2.com/products/voluum/reviews
  5. https://thedigitalmerchant.com/voluum-review/
  6. https://tajedo.com/voluum-vs-binom/
  7. https://www.wealthclover.com/voluum-reviews
  8. https://roiads.co/blog/best-affiliate-tracking-software/
  9. https://www.trustradius.com/products/voluum/reviews
  10. https://www.getapp.com/marketing-software/a/voluum/reviews/
  11. https://www.softwareworld.co/software/voluum-reviews/
  12. https://www.smbguide.com/redtrack-vs-voluum/
  13. https://www.softwareadvice.com/affiliate/voluum-profile/reviews/
  14. https://voluum.com/blog/voluum-tracking/
  15. https://www.technoven.com/voluum-review/
  16. https://affmaven.com/voluum-review/

Pricing Plans

PlanPriceFeatures
Profit$149/mo (billed monthly)
($129/mo billed yearly)		20 Active Campaigns
6 Months Data Retention
Up to 1,000,000 events
3 Custom Domains & 1 Dedicated Domain
24h SLA
14 days of chat support in the panel
1-hour onboarding call
Standard API
Auto-rules & API Integrations (free up to $1k ad spend) & 10 Auto-rules
Rule-based traffic distribution
3 Workspaces
Traffic Distribution AI
Big Data Reports
Anti-Fraud Kit
Scale$349/mo (billed monthly)
($299/mo billed yearly)		60 Active Campaigns
12 Months of Data Retention
Up to 5,000,000 events
5 Custom Domains & 1 Dedicated Domain
12h SLA
1 month of chat support in the panel
1-hour onboarding call
Standard API
Auto-rules & API Integrations (free up to $1k ad spend) & 20 Auto-rules
Rule-based traffic distribution
5 Workspaces
Traffic Distribution AI (landing page level)
1 Big Data Reports
Anti-Fraud Kit
Start-up$599/mo (billed monthly)
($539/mo billed yearly)		100 Active Campaigns
12 Months of Data Retention
Up to 10,000,000 events
9 Custom Domains & 1 Dedicated Domain
4h SLA
2 months of chat support in the panel
1 week of individual onboarding
Standard API
Cookieless Tracking
Auto-rules & API Integrations
Rule-based Traffic Distribution
10 Workspaces
Traffic Distribution AI
5 Big Data Reports
Anti-Fraud Kit
2 Additional Users
10 Shared Reports
1 read-only user
Managed Setup (Add-on)
Voluum Business Hub
Agency$999/mo (billed monthly)
($799/mo billed yearly)		Technical Account Management
2h SLA
18 Months of Data Retention
Basic Voluum API
5 Additional & 8 Read-only Users
Managed Setup (Add-on)
Voluum Business Hub
Auto-rules & API Integrations
Advanced Facebook Integration (Add-on)
25M Events
AI-driven Traffic Distribution functions
Anti-Fraud Kit
20 Workspaces
10 Big Data Reports
30 Shared Reports
Scheduled reports for data visualisation tools
Enterprise$1999/mo (billed monthly)
($1599/mo billed yearly)		Technical Account Management
1h SLA
24 Months of Data Retention
Extended Voluum API
10 Additional & 20 Read-only Users
Managed Setup (Add-on)
Voluum Business Hub
Auto-rules & API Integrations
Advanced Facebook Integration (included)
60M Events
AI-driven Traffic Distribution functions
Anti-Fraud Kit
40 Workspaces
30 Big Data Reports
50 Shared Reports
Scheduled reports for data visualisation tools
Corporate / ExecutiveCustom PricingHigher tiers with limitless functionality and overarching support. Contact sales for details.

Disclaimer: Please note that pricing information may not be up to date. For the most accurate and current pricing details, refer to the official website.

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