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Brand24

Brand24

AI-powered social listening and media monitoring tool
Category: AI Brand Monitoring
Pricing: Paid
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Brand24
AI-powered social listening and media monitoring tool
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Users Summarised Veiws

Brand24 is a comprehensive AI-powered social listening and media monitoring tool providing real-time access to brand mentions across millions of online sources. Its strengths include advanced AI sentiment and insight analysis, comprehensive metrics, and a user-friendly interface, making it valuable for marketing and PR professionals. The tool is ideal for businesses focusing on brand monitoring, reputation management, and competitive analysis across various online platforms. However, it primarily focuses on listening and does not offer social media publishing features, which is a key consideration for potential evaluators.

What is Brand24?

Brand24 is an AI-powered social listening and media monitoring tool that provides real-time access to mentions across a wide array of online sources. It tracks conversations originating from social media platforms like Facebook, Instagram, X (Twitter), YouTube, and TikTok, as well as news sites, blogs, forums, podcasts, and reviews. The tool helps businesses collect, analyze, and understand online discussions about their brand, products, or keywords. It transforms raw data into actionable insights through features like sentiment analysis, reach measurement, and automated reporting, enabling users to stay informed and respond quickly to online activity.

Who is Brand24 for?

Brand24 is designed for a diverse range of users who need to monitor their online presence and gather insights. This includes marketers looking to optimize strategies and track reputation, PR professionals managing mentions and crisis communications, agencies measuring campaign effectiveness for clients, and SaaS companies monitoring brand reputation and customer feedback. The tool caters to businesses of all sizes, from startups and growing small agencies to scaling businesses, established agencies, industry leaders, and large-scale enterprises, providing solutions for brand management, competitive analysis, and customer understanding.

What makes Brand24 unique?

Brand24 distinguishes itself through its comprehensive AI-powered analytical features and extensive source monitoring. Its unique capabilities include AI Sentiment Analysis, Emotion Analysis, Topic Analysis, AI Insights for strategic recommendations, and AI Events Detection to identify mention spikes. It monitors over 25 million active domains in real-time, offering a broad view of online conversations. Key metrics like Mentions Volume, Reach, Engagement, Share of Voice, Presence Score, and Reputation Score provide deep performance insights. The platform also offers customizable and automated reports, coupled with a user-friendly interface accessible for non-technical users, making advanced social listening widely available.

Key Features

  • Provides real-time monitoring of brand mentions across social media, news, blogs, videos, forums, podcasts, reviews, and more from 25 million online sources.
  • Advanced AI-powered sentiment analysis to categorise mentions as positive, negative, or neutral, including emotion analysis and detection of sarcasm.
  • Automated AI insights and anomaly detection to surface trends, spikes in mentions, and actionable recommendations, saving time on manual analysis.
  • Comprehensive influencer discovery and influencer marketing support, including influencer scoring and campaign performance tracking.
  • Robust hashtag monitoring with metrics for volume, reach, trending hashtags, and campaign success measurement.
  • Competitive analysis tools to track competitors’ mentions, sentiment, influencer activity, and create benchmarking reports.
  • Customizable alerts and storm alerts for real-time notifications about critical mentions or crises.
  • Integration with major social media platforms (Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube, Reddit, Telegram, Quora, Twitch) and additional sources such as review sites, forums, newsletters, and podcasts.
  • Comprehensive online reputation management to monitor and respond to mentions, reviews, and sentiment for brand protection and crisis prevention.
  • Market research features to analyze audience behavior, identify market gaps, measure brand awareness, and monitor industry trends.
  • Flexible reporting options including customizable email reports, PDF, Excel, and PowerPoint export for stakeholders.
  • Easy-to-use interface with interactive dashboards, advanced filters, tags, and saved filters for efficient workflow.
  • Supports multi-language monitoring with AI-powered language detection for 108 languages.
  • Offers scalable and customizable business intelligence insights with data visualization, presence and reputation scoring, and ad value equivalency (AVE) metrics.
  • Provides a brand assistant AI chatbot to answer project-specific queries and enhance user experience.

Use Case

  • Monitoring brand mentions across social media, news, blogs, videos, forums, podcasts, reviews, and more in real-time.
  • Performing online reputation management by detecting and reacting to positive and negative mentions to protect and grow the brand image.
  • Conducting competitive analysis by tracking competitors\’ mentions, customer opinions, and marketing tactics.
  • Generating comprehensive and customizable reports for measuring PR coverage, brand awareness, and marketing campaign effectiveness.
  • Tracking and analysing hashtags for reach, engagement, and identifying trending topics.
  • Collecting and analysing customer feedback to quickly resolve issues and improve customer satisfaction.
  • Conducting market research by monitoring industry trends, competitor brands, and discovering growth opportunities.
  • Using AI-powered advanced sentiment analysis and anomaly detection to understand the context and emotional tone of mentions.
  • Supporting influencer marketing by finding and monitoring influencers, measuring engagement and ROI.
  • Enhancing marketing and sales strategies with real-time social listening data to boost lead generation and social selling.
  • Automating alert notifications and report deliveries to stay updated on critical mentions and trends.

Pros & Cons

Pros

Cons

User Ratings

SourceRatingsNumber of Reviews
We Rock Your Web4.5Multiple (counted reviews in text)
Startup BonsaiNot explicitly numericMultiple (counted reviews in text)

Average user rating: 4.5 (approximate from explicit data, others descriptive)

Total Number of Reviews: Not explicitly specified across sources, but multiple reviews indicated per source

Positive Feedback:

  • Brand24 offers reliable and affordable media monitoring with broad social platform coverage.[1]
  • User-friendly interface and clear dashboards make it easy to use even for beginners.[1]
  • Extensive features include sentiment analysis, influencer discovery, and AI-generated reports.[1][2]
  • Good customer service with accessible chat and email support.[1]
  • Powerful social listening functionalities focused purely on monitoring without distractions.[2]

Negative Feedback:

  • Some social media integrations may be sluggish or glitchy.[1]
  • Higher plans are required for real-time data and advanced features; lower plans have delays and fewer sources.[2]
  • Brand24 is not an all-in-one tool; it lacks social media publishing, scheduling, and comment management features.[2]
  • Priced on the higher side relative to competitors though users find it worthwhile.[1]

Sources:

  1. https://www.werockyourweb.com/brand24-reviews
  2. https://startupbonsai.com/brand24-review

Pricing Plans

PlanPriceFeatures
Individual / Personal Plus$49 / moMedia monitoring tool with powerful analytics
Monitors multiple online and social media platforms
Sentiment analysis
Hashtag monitoring
Trending hashtags
Top public profiles
Influencer score
Boolean search
Email reports
Excel export
PDF reports
Slack notifications
Email notifications
Event management and marketing
14-day free trial without a credit card required
Team / Professional Premium$99 / moAll features in the Individual plan
More keywords and mentions allowed
Flexible for teams
Pro / Professional Business$149 / moAll features in a Team plan
Higher limits on mentions and keywords
Additional business features
Enterprise / Professional Max$249 / moAll features in Pro plan
Maximum allowed keywords and mentions
Personalised/custom plans available

Disclaimer: Please note that pricing information may not be up to date. For the most accurate and current pricing details, refer to the official website.

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