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Exolyt

Comprehensive TikTok analytics and social intelligence platform.
Pricing: Free & Paid
exolyt

Users Summarised Veiws

Exolyt is a specialized TikTok analytics platform offering real-time data, AI-driven insights, and competitor tracking to optimize content, campaigns, and influencer strategies. Its strengths include a user-friendly interface, comprehensive reporting, and tools like a TikTok Money Calculator, catering to marketers, agencies, and creators focused on TikTok-specific growth. While praised for granular competitor analysis and responsive support, it lacks multi-platform integration and advanced plans may be cost-prohibitive for smaller teams. The tool is ideal for TikTok-centric users prioritizing deep audience and trend analysis but less suited for cross-platform social media strategies.

What is Exolyt?

It is a comprehensive TikTok analytics and social intelligence platform designed to provide actionable insights into organic TikTok content. It serves as a toolkit for analysing various aspects of the platform, including social listening, trends, account performance, videos, and influencer campaigns. By demystifying vast amounts of social data, Exolyt empowers users with simple yet powerful information to inform their decision-making and improve their success on the platform.

Who is Exolyt for?

It is designed for a variety of professionals and organisations looking to leverage TikTok for their goals. The tool caters to marketers, marketing agencies, analysts, content creators, researchers, and investors. These users can utilise Exolyt for purposes such as market research, performance monitoring, social listening, competitor analysis, influencer marketing, and content ideation. Its transparent pricing and scalable plans aim to suit businesses of all sizes, from small teams just starting to larger enterprises requiring advanced data analysis.

What makes Exolyt unique?

Exolyt distinguishes itself through several key features. It provides access to real-time data, ensuring users have the most current performance statistics and industry trends. The platform leverages AI-backed insights to offer intelligent analysis of audience perspectives and relevant topics. Additionally, Exolyt boasts an unmatched scale, utilising a large TikTok database for a holistic understanding of the ecosystem. Features like a TikTok Money Calculator and guides contribute to its practical utility for users navigating the platform.

Key Features

  • Comprehensive TikTok Analytics & Social Intelligence
  • Real-time Data & AI-backed Insights
  • 360 Account Overview & Monitoring
  • Hashtag Analysis & Trending Topics
  • Social Listening & UGC Sentiment Analysis
  • Competitor Analysis & Brand Comparison
  • Influencer Discovery & Campaign Tracking
  • Content Ideation
  • Audience Demographics & Location Insights
  • Powerful TikTok Search Engine (Accounts, Videos, Hashtags, Sounds)
  • TikTok Money Calculator
  • Data Exports (CSV, Google Sheets, Airtable)

Use Case

  • Market Research
  • Performance Monitoring
  • Social Listening
  • Competitor Analysis
  • Influencer Marketing
  • Content Ideation

Pros & Cons

Pros

User-friendly interface that is easy to navigate and fast (sources: Social Mention, G2)

Comprehensive analytics offering rich insights into TikTok performance, audience sentiment, and competitive analysis (sources: Tekpon, TikTok Analytics Tools)

Strong competitor tracking capabilities, allowing detailed insights into the performance of rivals (sources: G2, Brandwatch)

Easy-to-understand and share reports, facilitating collaboration and communication with team members (sources: Social Mention, G2)

Responsive customer support team noted for quickly resolving issues (sources: G2, Social Mention)

Valuable real-time data collection that is constantly updated (sources: Exolyt, Capterra)

Cons

Limited to TikTok analytics, with no integration for other social media platforms (sources: Social Mention, G2)

Higher pricing for advanced features, which may not be cost-effective for smaller brands (sources: G2, Capterra)

Steep learning curve for users unfamiliar with analytics tools, despite user-friendly interface (sources: Exolyt, Brandwatch)

Customer feedback suggests room for improvement in data visualisation and reporting customisation features (sources: G2, Brandwatch)

Limited real-time updates when tracking specific influencer campaigns (sources: G2, Social Mention)

Note: While Exolyt offers in-depth competitor analysis, some users reported a need for more robust cross-platform analytics

User Ratings for Exolyt

SourceRatingsNumber of Reviews
FeaturedCustomers4.8/5.0271
Tekpon9/1060
G25.0/5.04

Average user rating: 4.6/5

Total Number of Reviews: 335 (across these platforms)

Positive Feedback:

 

Negative Feedback:

Pricing Plans

PlanPriceFeatures
Basic0€ per monthSmall teams getting started, 1 tracked TikTok account, 1 tracked TikTok hashtag, 1 Influencer Campaign, 0 Social Listening projects, 10 team members, Unlimited folders, Limited viewing & monitoring, 7 days history in charts, 1x / day data update frequency, 1 tracked TikTok sounds, 100 CSV credits / mo
Essentials250€ per month (or 210€ per month billed annually)Basic analytics for small/medium teams, 50 tracked TikTok accounts, 50 tracked TikTok hashtags, 10 Influencer Campaigns, 3 Social Listening projects, All Basic features, 10 team members, Unlimited folders, Unlimited viewing & monitoring, 90 days history in charts, 2x / day data update frequency, 50 tracked TikTok sounds, 500K CSV credits / mo, One Training & Onboarding call
Advanced600€ per month (or 500€ per month billed annually)Advanced data analysis with AI for large teams, 300 tracked TikTok accounts, 300 tracked TikTok hashtags, 100 Influencer Campaigns, 15 Social Listening projects, All Essentials features, 10 team members, Unlimited folders, Unlimited viewing & monitoring, At least 1 year history in charts, 6x / day data update frequency, 300 tracked TikTok sounds, 1M CSV credits / mo, Basic CSV, CSV with history, Chat support without chatbots
Enterprise / Agency / CustomCustomCustomized solution for enterprise customers or those needing a bigger plan.

Disclaimer: Please note that pricing information may not be up to date. For the most accurate and current pricing details, refer to the official website.

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